angeline parsons

We created a series of 100 purchasable NFTs called “The Immortal Poppy” which are 3D replicas of real poppies picked from the iconic “Flanders Fields” in Belgium – the birthplace of this enduring icon. Each NFT poppy has the names of all 118k fallen Canadian soldiers digitally engraved on its petals as well as a virtual cenotaph.

We celebrated the full spectrum of identity and love with a new, animated logo and revised tagline, “Have a break, celebrate who you are.” To raise awareness, we created two limited-edition pride bars with all proceeds donated to LGBTQIA organization, Friends of Ruby.

When Covid-19 sent everyone into isolation, Mazda offered support in an unexpected way - by telling Canadians to stay off the road.

Hundreds of headlines and a lot of painful truths lead to the branding of the 2018 Design Thinkers conference.

To really hit home the message, “don’t drive impaired”, we featured someone that would be especially impacted by your decision to drive drunk - your mother.

When the global pandemic sent us all home indefinitely, we dropped an 8-hour album of agency ambience to make your home office sound like the office office.

To promote McDonalds’ 2 new Big Mac sizes, we targeted Oscars and Golden Globes viewers on social for some “Best Dressed” commentary of our own.

We worked with influential Canadian creators to compare their craft to the craftsmanship of the new Mazda Kuro Edition.

I spent 2 years trying to sell poems through and finally convinced a client to buy one.

Puppies. Anything else?

To promote Hillcrest Mall’s new brand image, we created the “Everyday Collection” - making all purchases more relatable to shoppers.

This was my first TV spot. You never forget your first TV spot.

Turning a simple preroll ask into funny little bitesized pieces of content.